Every release deserves a video, few get one
SaaS teams ship weekly, but launch videos arrive quarterly, because each one costs somebody an afternoon in an editor or a ticket to an agency. Meanwhile the changelog, the docs, and the marketing site make the same announcement with static screenshots.
When the video takes minutes instead of an afternoon, the calculus flips: the demo clip becomes part of shipping the feature, not a nice-to-have that follows two weeks later.
