Show the product solving one real problem.

Start with a sentence: “After this demo, the viewer should believe they can do X.” X might be publishing a campaign, finding an error, inviting a teammate, or creating a report. That decision determines what belongs in the recording and what should be left out.

Use a realistic account and believable sample data. A polished interface with empty states rarely proves that the product works in a real workflow.

Close private tabs and notifications, increase the interface zoom if labels are small, and rehearse the path once. Record a little before the first action and after the final result so the edit has room to breathe.

If you make a mistake, pause and repeat the action cleanly. A repairable recording is usually faster than restarting a long walkthrough from the beginning.

Open with the problem and outcome, not a logo animation. Keep setup brief, show the decisive product action, then make the result visible. Remove navigation that does not help the viewer understand that sequence.

For a longer demo, organise the edit into a few named chapters. For a short social clip, keep one action and one payoff rather than compressing the entire product into thirty seconds.

Zoom when the viewer needs to inspect a control, value, or state change. Captions should clarify the benefit and keep the demo understandable without sound; they should not transcribe every mouse movement.

Use narration when context is missing from the screen. Keep it synchronised with the visible action so the viewer never has to remember an explanation while waiting for the product to catch up.

Check that the demo contains no customer data, private notifications, stale claims, or unreadable text. Watch once at normal size and once on a phone-sized viewport before publishing.

A landing page usually needs a concise wide version, while Shorts and Reels need a vertical cut with a faster opening. Keep the editable project so feature names, prices, and interface changes can be updated later.